Become A Digital Marketer With Your Bildungsgutschein

Are you unemployed in Germany?

You could be eligible to take our Digital Marketing Program for free.

CareerFoundry’s Digital Marketing Program has been officially certified by DEKRA, which means you can take the program free of charge with a Bildungsgutschein.

What is a Bildungsgutschein?
A Bildungsgutschein is an educational voucher issued by the German Jobcenter (the Agentur für Arbeit). If you’re unemployed and officially registered in Germany, a Bildungsgutschein will enable you to learn new, in-demand skills for free.

Verify your eligibility

View Ophélie's journey

+$15,082

the average salary increase per year

Adelina ortega's

Portfolio Project

“What I enjoyed the most at CareerFoundry was getting the chance to have hands-on experience using digital tools and different marketing channels. The projects were in completely different subjects so it was fun to have so much variety in my work.”

Tiago Braga Carlos

How I broadened my career path

Hands-on education in the skills of the future

We work together with skilled industry experts to create learning materials to get you job-ready. Manage your schedule however you like and dedicate anywhere from 15 to 40 hours per week to your studies.

Intro to Digital Marketing

Learn to apply AI

Dive into the world of digital marketing while gaining hands-on experience developing and implementing your very own social media campaign.

1.1 Digital Marketing Strategy
Learn about the various digital marketing channels and how to break down a digital marketing strategy.
1.2 Personas & Competitors
Develop a buyer persona and conduct competitor research to inform the development of a brand.
1.3 Defining Your Brand
Learn to apply AI
Explore the concept of branding and design a brand and Unique Value Proposition for your business.
1.4 Planning a Digital Marketing Campaign
Learn to apply AI
Learn how to plan a social media marketing campaign.
1.5 Creating Digital Content
Learn to apply AI
Discover how to create branded content for Instagram and launch a social media marketing campaign.
1.6 Digital Marketing Careers
Reflect on your skills and learnings and how they can apply to a digital marketing career. Then, set goals for your future as a digital marketer.
1.7 Marketing Analytics
Analyze the performance of your campaign and compare the results against your key performance indicators (KPIs). Learn how to draw insights from the data to best inform future strategy recommendations.
1.8 Presenting Campaign Results
Learn to apply AI
Learn about the importance of communication skills in digital marketing and prepare a presentation about your campaign for stakeholders.

Digital Marketing Immersion

Learn to apply AI

Immerse yourself into the mindset, processes, and tools that digital marketing professionals use every day. You’ll complete a total of Achievements, consisting of several tasks each.

1. Content Marketing
Learn to apply AI
Start your digital marketing journey with content marketing; writing blog articles, creating landing pages, and learning about key performance indicators (KPIs).
2. SEO & Email Marketing
Learn about search engine optimization (SEO) and Google Analytics to plan and launch an email marketing campaign for your first project.
3. Social Media Marketing & Branding
Dive into social media strategy as part of your second project, developing strategies for working with new clients—from pitching ideas, to presenting strategies, and getting ‘buy-in’.
4. Performance Marketing
Delve into paid marketing and ad creation. Set up some of your very first paid campaigns and learn how to analyze your results, as well as learn what it means to be an ethical marketer.
5. Multi-Channel Marketing & Analytics
Learn how to analyze data from various channels and how to use those findings toward collaborating with others to create a winning brand strategy for your own brand.

Job Preparation Course

1-1 Career Services

Create a career plan with your personal career specialist. From CV creation through to job preparation, you will learn the skills to launch a career that lasts.

1. Pair up with a Career Specialist in your area
2. Design your online presence
3. Create a winning resume (CV) showcasing your new skills and marketing your transferable ones
4. Showcase your work in a winning portfolio
5. Discover new corridors for finding job opportunities
6. Find perfect-fit positions
7. Create a cover letter that will get you noticed
8. Prepare for job interviews with expert support

Our Digital Marketing Program is AI-enhanced. What does that mean?

You will learn to use AI in a way that is reflective of how real-world tasks are approached in the industry, while still building the core skills of your new profession. In doing so, you will learn to use AI tools and large language models (like ChatGPT) to aid your learning, rather than bypass the learning process. As well as learning how to use generative AI to become more effective in your work, you’ll learn how to use AI tools and techniques critically and ethically so that it supports you professionally, rather than replaces you.

Studying at CareerFoundry

Transform Your Career with Our Internationally-Recognized Tech Bootcamp

Work in partnership with industry experts

Your mentor, a senior in the field, guides your career; while your tutor offers assignment feedback within 24 hours.

Break into tech with the skills of in-demand professions

Learn the essential skills of Digital marketing in our innovative project-based curriculum, that takes you through theory and into immersive tasks. Put everything you learn to immediate practical use through hands-on projects you’ll build your extensive portfolio around.

100% online learning

Work to your own timetable—not rigid class calendars. No need to quit your job or put life on hold, since you decide when and where you learn.

Learn to use AI and the tools of the future

Learn how generative AI can help you become more effective in your work, while also learning how to use AI tools critically and ethically. Our cutting-edge curriculum will help you launch a career that lasts.

Want to know if Digital marketing is right for you?

Find out with a free 5-day short course

Thanks!

Check your inbox for an email from us.

Get to know us at live events

Join any of our upcoming free events covering data, design, marketing, product, as well as real-time skills workshops.

Who is it for?

Who is this program for?

Why Digital Marketing?

Digital marketers work in a broad field, using their trained understanding of market trends, buying patterns, and branding to build custom campaigns for diverse audiences. It’s an industry that moves quickly, meaning digital marketers are constantly learning and advancing in their careers. There is practically no limit to how much you can improve your skills and progress in your career as a digital marketer!

Digital marketing is also expanding in all key global markets, making it a great career choice for work-life balance, with many remote and hybrid positions available.

Why CareerFoundry?

CareerFoundry is the online career academy for aspiring tech professionals. In this program, you’ll develop the skills of an in-demand profession, learn how to leverage AI in your new tech career, and work with expert mentors and career specialists to stay ahead of the job market. All in a flexible, online setup, with a laptop included for the duration of the program. We’ll help you launch a career that lasts. Over 90% of our graduates land a job in their new field on completion of their career change program. Since 2013 we’ve helped 10,000+ career changers move from diverse backgrounds like teaching, taxi driving, or opera singing to tech professionals.

Schedule an appointment with the Agentur für Arbeit

Search for your local Agentur für Arbeit (the Jobcenter in Germany) and book an appointment. Download our application guide which covers everything you need to prepare for your appointment and convince your advisor to approve your participation in the program.

Application guide (English) download_icon

Application guide (German)

Request your personal proposal from CareerFoundry

We’ll send you a personalized proposal with the CareerFoundry program details. You’ll need this document for your appointment at the Agentur für Arbeit.

Get your proposal

I already have a Bildungsgutschein

Enroll in the CareerFoundry program

The Agentur für Arbeit has issued you a Bildungsgutschein—congratulations! Now you can begin the enrollment process.

Start the process

It takes 10-14 days to complete the enrolment process, so please bear this in mind when choosing your program start date.

FAQs

What is a Bildungsgutschein?

A Bildungsgutschein is an educational voucher provided by the Agentur für Arbeit/Job Center for people who are unemployed or soon to be unemployed. It is a document that entitles the recipient to complete further educational training, paid for by the German government. A Bildungsgutschein is not a guaranteed benefit; the Agentur für Arbeit/Job Center is not obliged to grant one to all applicants. In order to receive an educational voucher, interested parties must meet certain requirements and only the Agentur für Arbeit/Job Center is allowed to decide on the eligibility of each individual.

Is CareerFoundry entitled to offer programs with a Bildungsgutschein?

All providers who wish to offer programs with an educational voucher (Bildungsgutschein) on behalf of the Agentur für Arbeit (employment agency) must first undergo a rigorous certification process in order to check the quality of the programs offered. Only then are they included in the Agentur für Arbeit's official list of course providers (New Plan).

CareerFoundry has successfully completed this process in accordance with the guidelines set out by AZAV (Akkreditierungs- und Zulassungsverordnung Arbeitsförderung—Accreditation and Licensing Regulation for Employment Promotion), and, as a DEKRA-certified educational provider, is permitted to accept educational vouchers in accordance with AZAV.

How can I get a Bildungsgutschein?

In order to receive a Bildungsgutschein, you need to make an appointment with your local Agentur für Arbeit/Job Center so that they can check whether you meet all the necessary requirements. You will be assigned a contact person who will check whether or not you are eligible for a Bildungsgutschein. You can find your local Agentur für Arbeit via a quick Google search. Simply type in your city and “Agentur für Arbeit”.

How do I know if I am eligible for a Bildungsgutschein?

What are the prerequisites and requirements for the program?

This program is designed with the absolute beginner in mind. Meaning, there are no prerequisites or prior experience in design or tech required.

Regardless of age or background, we’ve built a learning experience to ensure your success. From the catered curriculum and hands-on exercises to one-on-one mentorship and support throughout.

What’s required*:

Proof of residency in Germany
Time to dedicate weekly to the program
Interest in Digital marketing
Written and spoken English proficiency at a B1.2 level or higher (English Digital Marketing Program only)
Written and spoken German skills (German Digital Marketing Program only)

*Note that you will be required to invest some independent study time into familiarizing yourself with the tools you’ll use throughout the program, and learning how to use them. It is estimated that you will need to spend an additional 1-2 hours per week of extracurricular study time becoming comfortable with them.

Do I need a computer or laptop to participate in the program?

Want to know if Digital marketing is right for you?

Congratulations!

Are you unemployed in Germany?

Student Outcomes

+$15,082

“What I enjoyed the most at CareerFoundry was getting the chance to have hands-on experience using digital tools and different marketing channels. The projects were in completely different subjects so it was fun to have so much variety in my work.”

Hands-on education in the skills of the future

Intro to Digital Marketing

1.1 Digital Marketing Strategy

1.2 Personas & Competitors

1.3 Defining Your Brand

1.4 Planning a Digital Marketing Campaign

1.5 Creating Digital Content

1.6 Digital Marketing Careers

1.7 Marketing Analytics

1.8 Presenting Campaign Results

Digital Marketing Immersion

1. Content Marketing

2. SEO & Email Marketing

3. Social Media Marketing & Branding

4. Performance Marketing

5. Multi-Channel Marketing & Analytics

Job Preparation Course

1. Pair up with a Career Specialist in your area

2. Design your online presence

3. Create a winning resume (CV) showcasing your new skills and marketing your transferable ones

4. Showcase your work in a winning portfolio

5. Discover new corridors for finding job opportunities

6. Find perfect-fit positions

7. Create a cover letter that will get you noticed

8. Prepare for job interviews with expert support

Our Digital Marketing Program is AI-enhanced. What does that mean?

Studying at CareerFoundry

Work in partnership with industry experts

Break into tech with the skills of in-demand professions

100% online learning

Learn to use AI and the tools of the future

Plan your future with your career specialist

Want to know if Digital marketing is right for you?

Thanks!

Get to know us at live events

Who is it for?

Getting your course fully funded

I don't have a Bildungsgutschein

I already have a Bildungsgutschein

FAQs

Find out if CareerFoundry is for you